WORKING WITH AUSTRALIAN WOOL
HAYDENSHAPES HAVE PARTNERED WITH THE WOOLMARK COMPANY, THE GLOBAL AUTHORITY FOR WOOL, A 100% NATURAL, RENEWABLE, BIODEGRADABLE & RECYCLABLE FIBER THAT IS OPTIMAL FOR CIRCULAR, TRACEABLE PRODUCTS. THROUGH A CLOSE WORKING RELATIONSHIP BETWEEN HAYDEN AND THE WOOLMARK COMPANY, THE PARTNERSHIP DEEP DIVES INTO THE INNOVATIVE APPLICATION OF MERINO WOOL ACROSS PURPOSE DESIGNED FABRICS AND PRODUCT DEVELOPMENT WITHIN SURF AND CONTEMPORARY FASHION.
THE FIRST RELEASE OF THE PARTNERSHIP IS THE 100% MERINO WOOL MEN’S FASHION CAPSULE AS PART OF OUR SEASON 2 READY-TO-WEAR COLLECTION TITLED ‘POST-SURF / NEW WAVE’. THE CAPSULE INCLUDES A FULLY FUNCTIONAL PERFORMANCE SURFBOARD LINED WITH DIGITALLY PRINTED MERINO WOOL, TAILORED SHIRTING, PANTS AND SHORTS, OUTERWEAR, T-SHIRT, A CREW- NECK KNITTED SWEATER AND ACCESSORIES. SELECTED GARMENTS FEATURE UP-CYCLED BIO-RESIN BUTTONS AND HARDWARE MADE WITH REPURPOSED SURFBOARD MANUFACTURING WASTE CRAFTED BY HAND AT HAYDENSHAPES MONA VALE, SYDNEY, AUSTRALIA. SOURCING MERINO WOOL FABRICS AND YARNS FROM WOOLMARK LICENSEES AW HAINSWORTH, ABMT TEXTILES AND XINAO, THE WOOLMARK-CERTIFIED COLLECTION OFFERS HAYDENSHAPES A TECHNICAL AND ENVIRONMENTALLY FRIENDLY SOLUTION.
“TO WORK WITH THE WOOLMARK COMPANY IS AN EXCITING PARTNERSHIP FOR HAYDENSHAPES AND ONE I SEE LONG- TERM FOR THE BRAND,” EXPLAINS HAYDEN COX. “THE CONCEPT OF MERINO WOOL AS A LEADING FABRIC STORY WITHIN OUR READY-TO-WEAR COLLECTION WAS TO PLAY ON MY NOSTALGIC CONNECTION TO STAPLE WOOL PIECES THAT I’VE HAD THROUGHOUT MY LIFETIME - SOME THAT HAVE BEEN PASSED DOWN THROUGH GENERATIONS. FOR ME, INVESTING IN PIECES THAT YOU KEEP AND WEAR THROUGHOUT YOUR LIFETIME THAT ARE DURABLE AND NOT MARRIED TO A PARTICULAR SEASON IS A KEY PART OF SUSTAINABILITY AND CONSUMING LESS. HAINSWORTH WOOL IS AN ICONIC FABRIC USED IN THE BRITISH MILITARY UNIFORM WHICH WE FAVOURED FOR ITS STRUCTURE AND FEEL WHEN APPLIED TO OUR CONTEMPORARY SHAPE AND SILHOUETTES.”
SHOP HAYDENSHAPES X WOOLMARK
SUSTAINABILITY
IN A BID TO COMBAT THE RISING TIDE OF MICROPLASTICS, CHOOSING TO WORK WITH AUSTRALIAN MERINO WOOL WAS A NATURAL CHOICE FOR HAYDENSHAPES. THE WORLD'S ORIGINAL PERFORMANCE AND ECO FIBRE, MERINO WOOL FIBRES ARE 100% BIODEGRADABLE IN BOTH LAND AND MARINE ENVIRONMENTS AND SO DO NOT CONTRIBUTE TO MICROPLASTIC POLLUTION. 100% NATURAL, RENEWABLE AND RECYCLABLE, MERINO WOOL'S INHERENT ECO CREDENTIALS OFFER RESPONSIBLE SOLUTIONS TO SOME OF THE CHALLENGES CREATED BY FAST FASHION.
FROM A TECHNICAL POINT OF VIEW, WOOL OFFERS SUPERIOR THERMAL INSULATION KEEPING THE WEARER COOL WHEN IT’S HOT AND WARM WHEN IT’S NOT AS IT REACTS TO CHANGES IN BODY TEMPERATURE. A HIGHLY BREATHABLE FIBRE, WOOL ALSO ABSORBS MOISTURE VAPOUR WHICH MEANS LESS SWEAT ON YOUR BODY AND BEING NATURAL ELASTIC MEANS WOOL PRODUCTS STRETCH WITH YOU YET EASILY RETURN TO THEIR ORIGINAL SHAPE.THE WOOLMARK LOGO IS ONE OF THE WORLD’S MOST RECOGNISED AND RESPECTED BRANDS, PROVIDING ASSURANCE OF THE HIGHEST QUALITY, AND REPRESENTING PIONEERING EXCELLENCE AND INNOVATION FROM FARM THROUGH TO FINISHED PRODUCT.
